Bruno Schmutz is currently Director of Research, Economics and Strategic Planning at Arcom, the independent authority responsible for regulating audiovisual and digital communications in France.

Over the past thirty years, he has held various research and consultancy roles in the communications and media sector.

A graduate of the École Supérieure de Commerce de Paris, Bruno initially spent six years working as a consultant specialising in the media and cultural industries at BIPE. In 1997, he joined the ‘press’ subsidiary of the Lagardère group (Hachette Filipacchi Médias), where he headed up advertising and editorial research. In 2006, he became Director of Strategic Marketing at Lagardère Active (press, radio, digital TV). In 2008, he became Deputy Managing Director of Publicis Media, in charge of research and analysis. He joined Ipsos in 2009 to develop the company’s activities serving the media and new technologies sectors. From 2019 onwards, he has also been involved in the international roll-out of its audience measurement services.