Gafa - Let's take back the power!

Twenty years ago, Apple began its second life with the return of Steve Jobs. Google and Amazon were start-ups and Facebook did not exist. Twenty years on, GAFA is one of the most powerful companies in the world. Haven't we been naïve in the face of these start-ups that claimed to believe in entrepreneurial freedom and innovation? Is it still possible to fight against these empires that are so popular with consumers and whose ambitions know no bounds? In this book, Joëlle Toledano shows how the GAFAs manage to extricate themselves from common law, to lock out competition and to define their own rules by relying on the efficiency of digital tools. Denouncing our lag in the face of these sophisticated and agile companies, she urges us to understand this new world and to take back the initiative. Digital transformation is happening fast, and it's turning value chains upside down. Short-term interests are often pitted against long-term ones, making it difficult to define the general interest. Let's give ourselves the means to build the institutions of the 21st century to serve the common good!