Dianzhuo ZHU is a lecturer in marketing at the University of Lille (IAE). Her main research interest is in sustainable mobility and shared mobility, through understanding the reactions of individuals to monetary and behavioural incentives, in order to contribute to the strategies of stakeholders (companies, public authorities, etc.), and to the ecological transition. Her secondary research interest is in the cultural sector. She defended her thesis in 2020 at Université Paris-Dauphine, within the Governance and Regulation Chair, and worked as a post-doctoral fellow of the Chair between September 2020 and August 2024.

Between April 2022 and January 2025, she was the scientific coordinator of the Chair/Dauphine research project associated with the BlablaModes project of the French unicorn BlaBlaCar, which is supported by ADEME after winning the call for projects. The research part of the project is being carried out by a consortium made up of Dauphine, ESSEC and PSE. As part of the project, between 2020 and 2023, she has co-organised the ‘TrEnCE’ (Transport, Energy, and Climate Economics) working group.

Between 2020 and 2023, she coordinated and taught two courses for the IREN (Network Industry and Digital Economy) master's degree: econometrics (lecture) and tutoring for the master's dissertation. From the 2023 academic year, she co-directing the ‘Ecological Transition’ course in the IREN master's programme with François Acquatella, where she teach the in-depth seminar and the specialisation course (Future of Mobility).