The film industry in the Netflix era: strategies and regulation

Chair Club Research Debate

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Author(s) Julien JOURDAN
Publication type GovReg Note

The GovReg Notes produced by the Governance and Regulation Chair are designed to bring to light, on the basis of recognised research and the solid arguments that stem from it, the issues at stake in a subject that is the subject of public debate or that is structuring public debate.

The subject of this new note is developments in the film industry.

A century of technological innovation has gradually freed cinema from the spatial and temporal constraints of the projection room. Despite the obstacles, the industry has been able to profitably integrate terrestrial television, video and then pay-TV, while preserving cinemas. However, this fragile balance is about to be swept away by the success of online broadcasting services.

In this paper, Julien Jourdan, Professor of Strategy at the University of Paris Dauphine-PSL and associate of the Chair, situates the different levels of disruption brought to the film industry over time in relation to each other, and discusses the strategic implications, particularly in France, of the major irruption of online broadcasting; he then maps out the path towards a new form of regulation for the sector.

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