The Limits of Money in Daily Ridesharing: Evidence from a Field Experiment in Rural France
Carried along by the wave of the sharing economy, car-sharing has become a fast-growing sector in recent years, offering the potential to meet many of the environmental and societal challenges associated with everyday mobility. The difficulty in democratising car-sharing remains in mobilising drivers and passengers to use it. Understanding users' motivations and barriers is vital to the development of this sector. We have conducted a field experiment with a French car-sharing start-up to understand drivers' motivations.